More Details – Igers, Jameson and BlueFire Street Fest Collaboration:
Instagrammers of Dublin (Igers) is the official community of Instagramers in Dublin and is part of the Instagramers worldwide network, the biggest mobile photography community using the Instagram app. Founded in 2012, this community brings people together under a shared dual purpose; the love of photography and the love of Dublin.
Jameson distillery, which has been home to Smithfield for over 100 years, has been one of BlueFire Street Fest’s partners since the very first year our festival moved to Smithfield. Knowing that both BlueFire Street Fest and Instagrammers of Dublin are routed in community, Jameson had a vision to bring our organisations together.
On the morning of our festival launch, the igers community did a walking tour of Dublin 7, discovering the people and places behind Dublin 7.
The best 15 photo’s from that walking tour were exhibited in the Jameson Distillery at BlueFire Street Fest, as part of the ‘BlueFire After Hours’. The event featured Musician/Actor Paul Alwright (AKA Lethal Dialect) – a unique opportunity for BlueFire Street Fest as it was one of his first Dublin events since taking time off to finish his fourth album.
The top 5 photos (selected by audience vote at the event) are now being turned into postcards, and sold in the Jameson Distillery gift shop.